The cost of treating advanced breast cancer varies depending on the cancer‘s stage and type as well as your treatment plan — but expenses can add up quickly. Metastatic breast cancer (MBC) is advanced (stage 4) breast cancer that has spread to other parts of the body. Although this cancer begins in breast tissue, imaging […]
Editor’s Note: The documentary career is as demanding and taxing as it is rewarding. On the one hand, there are the occasional honors, accolades, fellowships and grants, along with the impetus that your work can make a transformative difference in both moving the art form forward and making substantive social change. But the documentary profession […]
About the Project In 1984, Rona Affoumado answered a classified ad in the New York Times for a “Clinic Coordinator” and found herself at the epicenter of the AIDS crisis in New York City. She became the Executive Director of a free-standing clinic before the virus had a name. This film is about the untold history […]
Celebrated around the world on October 10, World Mental Health Day is an important occasion to not only encourage conversations around mental health, but also promote education, awareness and advocacy reducing the social stigma surrounding it. The documentary landscape at large, in particular, is no stranger to the intersection of one’s career with physical, emotional and financial […]
One of the most common challenges for healthcare providers today is standing out from the pack. Patients have so many choices, and it’s hard to know how you can meet their needs. Wouldn’t it be easier if they told you what they wanted and asked you to stay in touch? That’s what lead generation is […]
As a healthcare professional, you already understand the importance of communicating with patients and helping them understand the value of a proactive approach to their health. Unfortunately, it isn’t always easy to reach patients or potential clients unless they’re in your office and you have their undivided attention. Whether you’re a physician, nutritionist, physical therapist, […]
As a marketing leader of a multi-site or multi-department healthcare organization, you are aware that brand positioning can determine which health systems or providers patients choose — and which services they pursue. Effective healthcare marketing will empower prospective patients while forming stronger relationships between patients and healthcare providers. Consider integrating these top options into your […]
Once upon a time, there was only one physician in a town, and word of mouth was the only healthcare marketing strategy needed to drive customers in the door. That time is long past. Today, customers have their choice of doctors and healthcare professionals for any ailment that may come their way. It’s no longer enough to […]
No matter what healthcare niche you’re in, email marketing for healthcare is about driving patient engagement. Besides your healthcare website, email is the only other marketing asset you can own completely. The contacts on your list are yours. And more importantly, they are people who want to hear from you. When they signed up to receive email […]
Medical professionals may think that social media is more for sharing what you cooked for breakfast than what health procedure you’re undertaking — and they’re right. But that doesn’t mean that social media isn’t a valuable marketing tool for doctors and healthcare providers. When done carefully, social media, including Facebook, Instagram, Twitter, YouTube, and LinkedIn, […]