The Financial Cost of Metastatic Breast Cancer Treatment

The cost of treating advanced breast cancer varies depending on the cancer‘s stage and type as well as your treatment plan — but expenses can add up quickly. Metastatic breast cancer (MBC) is advanced (stage 4) breast cancer that has spread to other parts of the body. Although this cancer begins in breast tissue, imaging […]

Mental Health: A Crisis in Our Community

Editor’s Note: The documentary career is as demanding and taxing as it is rewarding. On the one hand, there are the occasional honors, accolades, fellowships and grants, along with the impetus that your work can make a transformative difference in both moving the art form forward and making substantive social change. But the documentary profession […]

5 Documentaries to Watch on World Mental Health Day

Celebrated around the world on October 10, World Mental Health Day is an important occasion to not only encourage conversations around mental health, but also promote education, awareness and advocacy reducing the social stigma surrounding it. The documentary landscape at large, in particular, is no stranger to the intersection of one’s career with physical, emotional and financial […]

What Is Healthcare Marketing and How Can It Help Your Business?

As a healthcare professional, you already understand the importance of communicating with patients and helping them understand the value of a proactive approach to their health. Unfortunately, it isn’t always easy to reach patients or potential clients unless they’re in your office and you have their undivided attention.  Whether you’re a physician, nutritionist, physical therapist, […]

Healthcare Email Marketing: Why It Works and How to Get Started

No matter what healthcare niche you’re in, email marketing for healthcare is about driving patient engagement.  Besides your healthcare website, email is the only other marketing asset you can own completely. The contacts on your list are yours. And more importantly, they are people who want to hear from you. When they signed up to receive email […]

Social Media In Healthcare: Marketing Tips From Pros

Medical professionals may think that social media is more for sharing what you cooked for breakfast than what health procedure you’re undertaking — and they’re right. But that doesn’t mean that social media isn’t a valuable marketing tool for doctors and healthcare providers. When done carefully, social media, including Facebook, Instagram, Twitter, YouTube, and LinkedIn, […]

A Guide To Advertising Mental Health Services

Mental health has increasingly become a significant part of the national conversation. More people are opening up about their struggles with mental illness and talking about the importance of looking out for themselves. There’s been a drastic increase in adverse mental health conditions like depression and anxiety during the pandemic. As the world starts to open back […]