Editor’s Note: The documentary career is as demanding and taxing as it is rewarding. On the one hand, there are the occasional honors, accolades, fellowships and grants, along with the impetus that your work can make a transformative difference in both moving the art form forward and making substantive social change. But the documentary profession […]
One of the most common challenges for healthcare providers today is standing out from the pack. Patients have so many choices, and it’s hard to know how you can meet their needs. Wouldn’t it be easier if they told you what they wanted and asked you to stay in touch? That’s what lead generation is […]
As a healthcare professional, you already understand the importance of communicating with patients and helping them understand the value of a proactive approach to their health. Unfortunately, it isn’t always easy to reach patients or potential clients unless they’re in your office and you have their undivided attention. Whether you’re a physician, nutritionist, physical therapist, […]
Once upon a time, there was only one physician in a town, and word of mouth was the only healthcare marketing strategy needed to drive customers in the door. That time is long past. Today, customers have their choice of doctors and healthcare professionals for any ailment that may come their way. It’s no longer enough to […]
With a current valuation of $4.5 trillion, the global wellness economy is truly massive. While this means there is a healthy market for wellness products, it also means that effective health and wellness branding is an absolute must if you want to stand out from your peers. Creating a product or service that elevates your customer’s […]
While the pandemic had myriad effects on the world, one of the biggest was highlighting the importance of nurses. “The pandemic has reminded all of us how much we all depend on nurses, from our first days to our last, and why all countries must invest in nurses now and for the future,” said Tedros […]
As the most trusted professionals in the U.S. who regularly make critical decisions that can impact the life and death of their patients, nurses are in tremendous positions of power. But with this power, there are significant obligations and responsibilities. “Real-world health care practice is complicated, and nurses find themselves facing ethical dilemmas on a […]
If you’re a detail-oriented person who’s looking for an entry-level position in the health care industry, then a career as a medical records specialist may be for you. There were 194,300 medical records specialists employed in the U.S. in 2022, the Bureau of Labor Statistics (BLS) reports, and the number of jobs is growing. The BLS projects […]
Graduates from a medical billing and coding certificate program are heading into a strong job market. Many will become medical records specialists, an occupation that is projected to grow 8% from 2022 to 2032, faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics (BLS). We spoke with Karen Getman, program chair […]
Changes in health care happen with each administration, each economic upturn or downturn, and with the demographics of the nation. Here are seven trends in health care to watch if you’re in the field or considering a health care career. 1. AI in Health Care The integration of artificial intelligence (AI) is ubiquitous across all […]