No matter what healthcare niche you’re in, email marketing for healthcare is about driving patient engagement. Besides your healthcare website, email is the only other marketing asset you can own completely. The contacts on your list are yours. And more importantly, they are people who want to hear from you. When they signed up to receive email […]
Medical professionals may think that social media is more for sharing what you cooked for breakfast than what health procedure you’re undertaking — and they’re right. But that doesn’t mean that social media isn’t a valuable marketing tool for doctors and healthcare providers. When done carefully, social media, including Facebook, Instagram, Twitter, YouTube, and LinkedIn, […]
Knowing how to launch and market a health supplement business involves balancing your creative energy and health industry knowledge to use a variety of marketing strategies. Whether you plan to create your own innovative brand in the health supplement market or join an existing health supplement manufacturer, promotion is key. Strategic online marketing and social […]
Mental health has increasingly become a significant part of the national conversation. More people are opening up about their struggles with mental illness and talking about the importance of looking out for themselves. There’s been a drastic increase in adverse mental health conditions like depression and anxiety during the pandemic. As the world starts to open back […]
It’s easy to imagine why you would want to start a health food store. The health and wellness foods industry is, itself, pretty healthy. According to Statista, “in 2016, the global health and wellness food market was valued at 707.12 billion U.S. dollars and is projected to increase to 811.82 billion U.S. dollars by 2021.” On […]
From delivering accurate information, to finding opportunities for connection on social media, your health and wellness blog can serve a variety of functions for readers. On your end, however, the ultimate goal is to secure new clients or patients. The health and wellness blog post ideas will attract attention from prospects on the search for insight […]
With a current valuation of $4.5 trillion, the global wellness economy is truly massive. While this means there is a healthy market for wellness products, it also means that effective health and wellness branding is an absolute must if you want to stand out from your peers. Creating a product or service that elevates your customer’s […]
Home health care is one of the most personal services you can offer. You’re deeply connected to your local community, providing care to your clients in their own homes, and your patients need to trust you. When you’re looking to grow your list of patients, home health care referral sources rooted in building trust can […]
While the pandemic had myriad effects on the world, one of the biggest was highlighting the importance of nurses. “The pandemic has reminded all of us how much we all depend on nurses, from our first days to our last, and why all countries must invest in nurses now and for the future,” said Tedros […]
As the most trusted professionals in the U.S. who regularly make critical decisions that can impact the life and death of their patients, nurses are in tremendous positions of power. But with this power, there are significant obligations and responsibilities. “Real-world health care practice is complicated, and nurses find themselves facing ethical dilemmas on a […]